CLAIRE SHIN
ARE.NA
LINKEDIN
IG
ART DIRECTION, BRANDING, EDITORIAL

Designer + Art Director based in New York, previously at 2x4, Google, and now currently at fal. Searching for ways to bring forth new mythologies through images (still), images (moving), graphics, patterns, materiality, scale, sound, attitude...
clshindesign@gmail.com

ART DIRECTION, VIDEO, AI Please Wait for Me to Dress

SHORT FILM, AI Runway Gen:48, 3rd Edition
AI Short Film Challenge
Grand Prix Winner, Beatrice

BOOK DESIGN La Pausa: The Ideal
Mediterranean Villa of
Gabrielle Chanel

BOOK DESIGNKAWS+WARHOL
Exhibition Catalogue

TYPE DESIGNMatchstick Typeface

BRAND IDENTITY, EDITORIAL DESIGNArt Mill Museum 2030

BRAND IDENTITYShinsegae Namsan
& Yamabuki 

BOOK DESIGNProject Archive

CASE STUDY IN-PROGRESS

JPMorganChase Identity Refresh


PLAY
BRAND IDENTITY

Shinsegae Namsan
& Yamabuki 

Shinsegae Namsan is a new luxury destination at the base of Seoul’s Namsan Mountain, featuring fine dining, cultural venues, and education spaces. Its design system includes a dynamic pattern generator that evokes abstract mountain landscapes. Within this context, Yamabuki—a contemporary Japanese restaurant blending traditional techniques with global ingredients—carries a visual identity centered on the Yamabuki flower. Gold-and-black motifs and floral abstractions harmonize with Shinsegae Namsan’s broader identity, offering a refined interpretation of the natural world that mirrors the restaurant’s exquisite dining experience.
Team: 2x4
Creative Director: Sung Kim
Lead Designer: Gina Shin
Designer: Claire Shin
Project Manager: Nate Rennick